PROJECTS
Influencing a strategic push towards innovative company-owned retail, I played a key role in launching several new customer experience models at Specialized. My work on these projects encompassed concept development, real estate selection, complex team management, space planning, and oversight of design, construction, and final execution.
BRAND HUBS
& EXPERIENCE CENTERS
Experiential Retail, Office, Training, Events
These unique brand destinations are designed to educate, excite, and foster emotional connections with all kinds of visitors. Brand Hubs include flagship retail, training centers, and offices open to staff from across the organization. Experience Centers offer focused product testing and education in an inviting, inclusive community gathering space.
RETAIL STORES
Premium Shopping, Local Convenience
Local bike shops occupy a special place in many communities, offering essential services and a place to meet and socialize before and after rides. These designs aspire to set a transformative new standard for the in-store experience while honoring and supporting those essential bike shop functions.
EVENTS & POP-UPS
Unique Activations, Tight Timelines
Creative short-term display engagements are opportunities to generate excitement and awareness, but the budgets, timelines, and presentation strategies require a special approach. The projects shared here are examples of unique brand experiences executed quickly for limited-duration runs.
